New Franchise Strategy Team

Grażyna Jaworska-Piotrowska

Ambasadors Affiliated Program (reorganization, education, aquistion of new franchisees), supplier engagement and franchisee community Leadership & talent development expert

Expert in the field of organization and human capital development, transformation processes, cultural changes and leadership development. Strategist omnichannel and customer & employee experiences; economic mediator, certified coach. Leader of transformation in Leroy Merlin stores in EU, UA, RU.

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Jarosław Piotrowski

Strategy, budgeting, sales reporting & operations  CEE and Russia. Strategy, process, effectiveness and  digitalization

Expert in strategy planning, building and implementing operational structures. Transformation process leader, e.g. a chain of over 500 franchise stores. In charge of process efficiency and business digitization. Responsible for the CEE countries, Ukraine, Russia, Asia.


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Sławomir Uherek

Consumer proposition & operations Poland, and CEE


C level executive with over 20 years of experience of operations, brand management, network restructuring and rebrandings in multichnel environment at multinational level with following retail brands: Media Markt, Saturn, Sephora, Marionnaud and Leroy Merlin




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CatMan and Franchise team

Dariusz Marzec

Category Management, merchandising, sales management systems

18 years of experience as top executive and consultant in general management, sales and marketing. As a manager, interim manager or a project leader associated with L’Oreal Polska, Monster Energy, Legia Warszawa, Ekstraklasa – Professional Football League, Mago Group, Kilargo and others.

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Mariusz Krebs

Franchise model & operations CEE

Expert in planning strategies, directions of business development and business models. Manager with over 25 years of successful experience as top executive and consultant in general management, sales, marketing, development and transformation of the business models (franchise or O&O), network restructuring and rebranding with the following retail brands: Levi’s, Dockers, Big Star, Lacoste, Gant; or pharmaceutical, beauty, FMCG brands: Farmacol, Cefarm, Hebe and Jawa.

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Architecture & Implementation Team

Wioletta Serfain

Art director

Interior architect, designer and painter. A graduate of the Faculty of Interior Design and Painting at the Academy of Fine Arts in Poznań. Partner and founder of KDesign Architecture & Brands and MODOSO Interiors. As an artistic director, I watch over the creation of a new image of brands and the aesthetics of projects created in the studio. I am the author of shop concepts like 1minute, inmedio Trendy, TUI, Leroy Merlin, mBank, Delikatesy Centrum, PZU, ORZO Restaurants and many others.

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Krzysztof Drzewoszewski

Visual concept director

Architect and designer, partner and founder of KDesign Archtecture & Brands. From the beginning of my professional career, I create brands and implement them on the European market, I manage the design and implementation process. I am responsible for the implementation of such concepts on the European market as inmedio, 1minute, TUI, mBank, T-Mobile, Relay, Leroy Merlin, Samsung, Virgin and many others. I coordinate the cooperation of the KDesign A&B agency with many Large partners such as Eurocash, Lagardere, Leroy Merlin, Skanska.

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