Franchise for Poland
with Concilium Business Solutions
Boost Franchise – 3Rs
•Franchise model
•Architecture
•Online channels
•Optimal locations
•USP
•Assortment / CATMAN
•New Layout
•Recruiting franchisees
•Preparing for future trends
•Digitalize business
•Connect clients & process
•Social impact
We focus on results of a new franchise strategy
New franchise model key principles
CONSUMER PROPOSITION
Consumer Comfort
•Optimalization of time shopping
•Multipack strategy
•Loyality programs
•Customer Club
•Click & Collect
•Full sanitary protection
•Reduced physical contact with the store team
……………CatMan
…………………………•BENCHMARK ANALYSIS
…………………………•Store segmentation
…………………………•Customer segmentation
…………………………•Assortment
…………………………•SKU profitability
…………………………•Planograms
…………………………•Store layout
…………………………•Shopping basket analysis
…………………………•Business app
…………………………•Trade policy
…………………………•Price policy
…………………………•Complementatory services
…………………….USP
…………………………………………..•SWOT
…………………………………………..•USP
…………………………………………..•BENCHMARK ANALYSIS
…………………………………………..•TRENDS
…………………………………………..•ENVIRONMENT
FRANCHISEE PROPOSITION
FRANCHISEE BENEFIT PACKAGE
•A flexible model of business change developed over time
•Cascade bonus pack •Financial support package & investment support
•Cascade Business Support package / It / Delivery / Know-How
•Support of business advisers
•Franchisee Management Academy
CARE FOR LOCAL COMMUNITY
LOCAL ECONOMIC AND HEALTH SAFETY
•Local suppliers
•Local curriers
•Local contracts
•Local community
Business process of reshaping business model – a successful franchise model
New Franchise Strategy Team
Grażyna Jaworska-Piotrowska
Ambasadors Affiliated Program (reorganization, education, aquistion of new franchisees), supplier engagement and franchisee community Leadership & talent development expert
Expert in the field of organization and human capital development, transformation processes, cultural changes and leadership development. Strategist omnichannel and customer & employee experiences; economic mediator, certified coach. Leader of transformation in Leroy Merlin stores in EU, UA, RU.
.
Jarosław Piotrowski
Strategy, budgeting, sales reporting & operations CEE and Russia. Strategy, process, effectiveness and digitalization
.
Expert in strategy planning, building and implementing operational structures. Transformation process leader, e.g. a chain of over 500 franchise stores. In charge of process efficiency and business digitization. Responsible for the CEE countries, Ukraine, Russia, Asia.
.
Sławomir Uherek
Consumer proposition & operations Poland, and CEE
.
C level executive with over 20 years of experience of operations, brand management, network restructuring and rebrandings in multichnel environment at multinational level with following retail brands: Media Markt, Saturn, Sephora, Marionnaud and Leroy Merlin
.
CatMan and Franchise team
Dariusz Marzec
Category Management, merchandising, sales management systems
18 years of experience as top executive and consultant in general management, sales and marketing. As a manager, interim manager or a project leader associated with L’Oreal Polska, Monster Energy, Legia Warszawa, Ekstraklasa – Professional Football League, Mago Group, Kilargo and others.
Mariusz Krebs
Franchise model & operations CEE
Expert in planning strategies, directions of business development and business models. Manager with over 25 years of successful experience as top executive and consultant in general management, sales, marketing, development and transformation of the business models (franchise or O&O), network restructuring and rebranding with the following retail brands: Levi’s, Dockers, Big Star, Lacoste, Gant; or pharmaceutical, beauty, FMCG brands: Farmacol, Cefarm, Hebe and Jawa.
Architecture & Implementation Team
Wioletta Serfain
Art director
Interior architect, designer and painter. A graduate of the Faculty of Interior Design and Painting at the Academy of Fine Arts in Poznań. Partner and founder of KDesign Architecture & Brands and MODOSO Interiors. As an artistic director, I watch over the creation of a new image of brands and the aesthetics of projects created in the studio. I am the author of shop concepts like 1minute, inmedio Trendy, TUI, Leroy Merlin, mBank, Delikatesy Centrum, PZU, ORZO Restaurants and many ohers.
Krzysztof Drzewoszewski
Visual concept director
Architect and designer, partner and founder of KDesign Archtecture & Brands. From the beginning of my professional career, I create brands and implement them on the European market, I manage the design and implementation process. I am responsible for the implementation of such concepts on the European market as inmedio, 1minute, TUI, mBank, T-Mobile, Relay, Leroy Merlin, Samsung, Virgin and many others. I coordinate the cooperation of the KDesign A&B agency with many Large partners such as Eurocash, Lagardere, Leroy Merlin, Skanska.
Why Us?
★We are the team of highly experienced professionals specializing in different areas of business that, over many years, successfully executed several similar projects working for or with the biggest retail brands.
★Our strength is combining both strategic approach and operational excellence. We can, not only, propose a sound strategy for the organization but also assist and participate with its efficient implementation making sure that it brings benefit.
★Leading the project, all our resources will be dedicated to our cooperation with highest priority.
★To demonstrate our interest and motivation for the project we would like to offer you new frenchisee onboarding manual and business mentoring for project frenchisees participants free of charge.
★We understand the importance of cooperation and communication of change to have all parties involved and engaged.
Concilium Business Solution sp. z o.o.
Rok założenia 2014
Adres do korespondencji:
ul. Kościuszki 10 lok. 1
Piaseczno 05-500, Polska
tel. + 48 501 080 768
Centrum Rozwoju Kompetencji
tel. +48 506 188 732